Wilks (operated by Alake Bustin Enterprises LLC) · Last updated: July 21, 2026
This Privacy Policy describes how Wilks (“Wilks,” “we,” “us”) collects, uses, and shares information when you use our website (wilks.ai) and our missed-call text-back service (the “Service”).
Wilks provides customer-service messaging on behalf of home service businesses. When a customer calls one of our business customers and the call is missed, our Service sends a text message follow-up on that business’s behalf to continue the conversation, answer service questions, and schedule appointments.
From our business customers (account holders): name, business name, email address, phone number, business address, payment information (processed by our payment provider; we do not store full card numbers), and account settings.
From consumers who contact our business customers: phone number (captured when you call a business that uses Wilks), the content of text message conversations with that business, and related metadata (timestamps, delivery status).
Automatically: standard web analytics data on wilks.ai (IP address, browser type, pages visited) and service logs necessary to operate and secure the Service.
No mobile information will be shared with third parties or affiliates for marketing or promotional purposes. We will not share your opt-in to an SMS campaign with any third party for purposes unrelated to providing you with the services of that campaign. We may share your Personal Data, including your SMS opt-in or consent status, with third parties that help us provide our messaging services, including but not limited to platform providers, phone companies, and other vendors who assist us in the delivery of text messages — solely for that purpose.
Consent. Text messages are sent in response to consumer-initiated contact: when you call a business that uses Wilks and the call is not answered, the business responds by text to the number you called from. Message frequency varies based on your conversation. Message and data rates may apply.
Opt out at any time by replying STOP to any message. You will receive a single confirmation message and no further messages will be sent to your number. Reply HELP for help or contact information.
We share information only with:
We do not sell personal information. We do not share mobile phone numbers or SMS consent data with third parties for their own marketing purposes.
We retain message data for as long as needed to provide the Service to the relevant business customer and to meet legal and telecommunications compliance obligations. Business customers may request deletion of their account data by contacting us. Opt-out (STOP) records are retained to honor suppression requirements.
Depending on where you live, you may have rights to access, correct, or delete personal information we hold about you. To exercise these rights, contact us at [email protected]. If you are a consumer whose data was collected on behalf of a business using Wilks, we may direct your request to that business or process it jointly with them.
We use reasonable technical and organizational measures to protect information, including encryption in transit, access controls, and webhook signature verification. No method of transmission or storage is completely secure.
The Service is not directed to individuals under 18, and we do not knowingly collect personal information from children.
We may update this policy from time to time. Material changes will be posted on this page with an updated date.
Alake Bustin Enterprises LLC, operator of Wilks
Email: [email protected]
Website: https://wilks.ai